uTagGo Website

Project: Parking Lot

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UI/UX design | RWD | Competitive audit

uTagGo is an platform that integrate various services for drivers. Drivers can enter and exit the parking lot quickly by eTag , and automatically withhold payment.
uTagGo parking lot website contains all of parking infomations include maps, rates, real-time spaces and popular hours in Taiwan. Let users can find the best parking lot at their destination quickly and solve parking problems!

View Product on web

My role

My responsibility of this product starting from initial concept design, business competition, feature roadmap, user flow, visual design, prototyping, delivering high-fidelity mockups and communicate to developers.
▪ Develop project guideline specifications.
▪ Plan and design the user interface of parking lot website.
▪ Present to PM and RD the concept of design.
▪ Conduct user interview.

Competitive audit

I sought out 3 different competitors: 大聲公, Uspace and 車麻吉.
First I would compare each website in a spreadsheet that had multiple sections then write a report on what I discovered.

User Interview

We optimize the original parking page to increase the SEO of the website. Upon this I conducted interviews with driver and try to find the pain points.

SiteMap & Wireframe

Based on the information from competitive research and user interviews, I setted up the structural and process of the parking lot website.

User Interface

Tools : Figma

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